Advertising is the medium through which a company convinces or persuades its customers to take action that increases the consumption or usage of products in such a manner that brings profits to the company.
Catering to a global market requires the company to be aware of a few things that will make the advertising campaign a success. Some of the most coveted canons of international advertising are based on subtle issues such as:
- Sociocultural Structure: Many aspects of the social anatomy are so complex and intricately embedded into the mentality of a target audience that it might sometimes be beyond the prowess of an advertising agency to fathom at first glance. Religion, culture, social dogmas, commercial habits and ethical norms must all be taken into account before creating the ideal advertising campaign.
- Political and Legal Implications: Many countries’ governments control what consumers are allowed to consume and what viewers are allowed to view. Products that may be readily available in one country may be prohibited in a different country.
Translators and linguists must be aware of such things and should assist companies in molding advertising campaigns so as to stay within accepted norms while still delivering the message.
Localizing a campaign is all about adapting the message to serve the interests of all concerned parties. Professional translation service providers such as YYZ Translations serve the role of cultural intermediaries, who view the situation from a neutral standpoint and deliver truly effective solutions unbiased in any textual, pictorial or graphical interpretation that might come between the message and the audience.
With a broad experience in handling clients with international portfolios, YYZ Translations has learned that sometimes the situation calls for an addition or modification of the campaign to make the message more explicit and fruitful.
To learn more about our professional translation services for the advertising industry or how we can help reduce your translation costs, please e-mail or call us at 1-888-427-5999 today.